Wednesday, November 16, 2011

Keeping a balance with technological ‘extras’

Does anyone else find it difficult to keep up with technology? I’ve got enough to keep me busy that checking out the latest iWhatever or social networking site isn’t at the top of my priorities. And while I know much of technology today is geared toward efficiency and streamlining daily life, sometimes keeping up with it just feels like a lot of extra work.

That’s why I treat it like I did extracurricular activities in high school.

I loved music, drama and speech, and to dedicate enough time to those pursuits, I didn’t go out for sports. (The fact that I have as much athletic ability as a sloth perhaps contributed to that decision.)

So for my online “extracurriculars,” I’ve chosen Facebook and Twitter, plus maintaining a blog. There are plenty of other sites I’d love to explore and I’d happily trade in my “dumbphone” for a smarter version, but there’s a balance to maintain — and it needs to come out in favor of my real life.

I’ve had an on-again, off-again relationship with Facebook since 2005. Six years ago, you had to have a .org or .edu e-mail address to sign up for the site, which was marketed solely to college students. Gradually it expanded to accommodate users after they graduated. Today, virtually anyone who wants can have an account.

After Evangeline was born, I realized it’s a great way to share her milestones with relatives who otherwise wouldn’t get to see them.

The Wisner News-Chronicle’s Facebook page is another way for those farther away to connect with their hometown. I upload our weekly photos — even the ones that don’t make it into the paper — and post news updates throughout the week. Currently, we have 756 “likes,” or people who subscribe to our page, but I’d like to see that number grow. You can check us out at www.facebook.com/wisner.news.chronicle.

I signed up for Twitter in August and I’ve been taking baby steps toward learning how it works. A friend of mine told me it takes about six months to really “get” Twitter and she’s absolutely right.

It’s worth it to learn, though, and here’s why:

We post excerpts of our lead news stories on our website, www.wpnews.com, under the Wisner News heading. I typically post a link to it on our Facebook page, but last week, I decided to try something new. I wrote a tweet highlighting one story, posted the link on Twitter, and waited. In less than three minutes, the story had over 25 hits. To put that in perspective, most of our stories get around 60 hits per week.

Keep in mind the Wisner News-Chronicle’s Twitter account is quite new and we only have about 15 followers. Even if that’s a modest result, I’m pleased with it, and I can’t wait to see what kind of response we’ll receive as we expand our use of Twitter.

If you want to join the conversation, our Twitter handle is @wisnernews.





Facebook, Twitter and the website are wonderful tools, but that’s exactly what they are — tools. The main event each week is tangible: Broadsheets containing stories and photos that chronicle what’s important to you. Your fingers may get a little inky after reading it, but that’s a small price to pay for being able to clip out an article about your child making the honor roll or a photo of the volleyball team’s excitement over winning subdistricts.


Try as you might, you just can’t put a website on your refrigerator.

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